Episode 54 - Anna Ross

"It is all about mindset - I can either be wallowing in self-pity and crying every day, or I can actually be achieving things that I had only dreamed of." - Anna Ross

Anna Ross is the founder and CEO of Kester Black, an ethical and socially responsible cosmetics company she launched in 2012. Kester Black's products are vegan, sustainable, cruelty-free, Australian-made and B Corp certified. Kester Black has donated 15% of its revenue to charities and the company also makes a water-permeable nail polish that Muslim women can use. As well as being a values-led business, they have also had commercial success and Anna has won a number of prestigious awards including the Telstra Young Business Woman of the Year for 2016. A rule breaker by nature (she was expelled from school!), Anna is on a mission to create global change in the beauty industry by setting new standards for cosmetics that are socially and environmentally-minded.

We talk about bringing your personal values into business, making sacrifices, transcendental meditation, changing the way you think about things, getting expelled from school, asking why, a changing sense of purpose, visualisation, starting a cat farm and much more.

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